Hey Dsciarappa-

That's actually quite interesting.. I recently saw a friend of mine who is 6 months pregnant and I had actually asked her about stretchmarks and if she was worried about them.. she mentioned that she was told that none of the OTC 'treatments' really worked and so she wasn't really doing anything outside of moisturizing with lotion daily. In light of that conversation and this article that you posted, I have to wonder if perhaps it is all a scheme.. isn't there some sort of law stating that you can't falsely advertise something? so if these creams don't work, shouldn't they NOT tell people that it does work?? mrawr.